Next Weekend

Chicago-area residents are regularly targeted by tourism campaigns from Michigan and Wisconsin focusing on family and outdoor fun. Our Next Weekend campaign for Lake County, Illinois focused on the fact that you can have the same kind of adventures in Lake County just 30 minutes north of the city. The campaign involved print ads, a TV commercial and billboards.

The campaign won 2015 Illinois Excellence in Tourism awards for Best Cooperative Partnership and Best Visitors Publication.

Client

Visit Lake County

Role

  • Design
  • Art Direction
  • Creative Direction

Print Advertising

lc-summer-print-general
  • lc-summer-print-boat
  • lc-summer-print-fair
  • lc-summer-print-sixflags
  • lc-summer-print-klc

Outdoor

  • lc-summer-outdoor-boat
  • lc-summer-outdoor-cheer

Visitors Guide

lc-vg-cover

TV

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