Strength Supports Beauty

To demonstrate the strength of SoftBac, a carpet backing that provides dimensional stability for longer-lasting carpet, we suspended a ballerina from the Atlanta Ballet from a 10” strip of the material.

Client

Shaw Flooring

Role

  • Design
  • Art Direction

Print Advertising

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Direct Mail

This flat mailer explained the benefits of using SoftBac, and contained a sample of the material.

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POP Mobile

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